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The easiest, most hassle-free way to sell fish is to go to your local fish store. (Most big brand pet stores won't buy fish from local breeders because they already have contracts with large fish farms.)
The marketing channel for cultured fish starts with the fish farmer, passes through a number of intermediaries and ends with the ultimate consumer. .
Fish farming is very profitable. With proper planning and good management, Shs1m investment in fish farming (cage farming) could easily result to Shs5m of pure profit within six months. Fish farm does not cause any environmental hazard.
Apart from processing, the major elements of marketing fish include storage, sorting, grading, packaging, transportation and buying and selling. Assemblage: This is the process by which a farmer or marketer gathers his fish products from different sources together.
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